DIGITAL BRAND STRATEGIST

When Raven’s not launching scroll-stopping campaigns or teaching the next wave of marketers, you’ll probably find her on a Pilates mat, at Barre or being the fun auntie to her nephew (yes, snacks are involved). She loves to eat, create content for fun for her Tik Tok followers, and finds the story in everything because her marketing hat never comes off.

She has led B2B and B2C digital campaigns at the intersection of brand and performance for HBO, Amazon, Unilever, Indeed, and The Shade Room, working across entertainment, tech, and CPG with a deep love for strategy, storytelling through analytics, and full-funnel impact.

Raven also mentors future marketers through independent study, showing students how to connect the dots between creative, data, and culture to drive real results.

EDUCATION

  • New York University — M.A. in Marketing Analytics

  • North Carolina A&T State University — B.A. in Mass Communication

  • Cornell — Marketing Automation & AI Course (Current)