Hi.
I use this space to showcase the work, the wins, and the why behind it all. Take a look around. Stay a while.
I use this space to showcase the work, the wins, and the why behind it all. Take a look around. Stay a while.
The Shade Room Marketing Sizzle Reel - Entertainment
Led production, script writing, and creative direction for this sizzle reel showcasing The Shade Room's cultural influence, audience reach, and brand partnership success while highlighting viral campaign moments, talent integrations, and branded content performance to position TSR as a leading media partner for advertisers and collaborators.
Led RFP responses and collaborated directly with clients, talent, and production—managing internal teams to ensure brand alignment, on-time delivery, and measurable results, while reporting to the Head of Revenue.
Managed the TSR x AMP (Amazon) partnership, aligning AMP’s live audio platform to drive engagement and cultural relevance through curated content and talent integration. Oversaw campaign strategy, talent selection and negotiation, creative approvals, and production timelines to ensure a seamless launch.
Indeed-Tech
Developed and executed a cross-channel media strategy to engage U.S. accounting job seekers in Q4’24. Leveraged audience targeting and performance marketing tactics through newsletter sponsorships with CFO Brew and Morning Brew, paired with podcast ad reads on Morning Brew Daily. This integrated approach boosted landing page traffic and drove deeper engagement with job search resources and a dedicated job board.
Led the Indeed x NurseCon partnership, an integrated campaign connecting with thousands of nurses through content, community, and live experiences. The activation included on-site branding, influencer-led content, and strategic collaboration with Nurse Blake.
Unilever -CPG
Teamed up with Teen Vogue and Rickey Thompson to launch a Gen Z–focused prom campaign celebrating self-expression and creativity. Led influencer strategy, partnership management, and social content planning, boosting engagement across owned and earned channels.
Recap of how the campaign came to life and the role I played in making it happen: My role focused on ensuring the campaign resonated with Gen Z audiences, driving engagement and visibility across brand and media channels
Redefined masculinity and attraction with The New AXE Effect, and led end-to-end campaign development (aired across TV, digital, and social.) including insight mining, agency briefing, creative direction, media strategy, and global asset adaptation. The campaign drove a 15% lift in brand favorability and +10% sales growth YoY in key markets.